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ethos
B2
noun
Usage:
65%
spirit, character
Translation: spirit, character
Pronunciation: /ˈiːθɒs/
Meaning: The characteristic spirit, values, and beliefs of a person, group, or culture.

Ethos means the way a group or person usually thinks and acts. It shows their beliefs and values. People often talk about a company or culture’s ethos.

The school has a strong learning ethos.

A community’s ethos shows its true nature.

2
C1
noun
Usage:
70%
credibility, character
Translation: credibility, character
Pronunciation: /ˈiːθɒs/
Meaning: The ethical appeal or credibility used to persuade in writing or speaking.

In speaking or writing, ethos means showing you are honest and trustworthy. It helps people believe what you say. Teachers call this one of the main ways to persuade.

The speaker’s ethos made the audience trust him.

Good ethos helps in strong writing.

3
B2
noun
Usage:
60%
principles, beliefs
Translation: principles, beliefs
Pronunciation: /ˈiːθɒs/
Meaning: A set of guiding beliefs or ideals held by a person or organization.

Ethos can also be the rules or principles that guide a person or group. These are ideas they believe are important. People and groups work based on their ethos.

The company follows an ethos of honesty and fairness.

Her ethos is to help all people.

4
C1
noun
Usage:
50%
atmosphere, character
Translation: atmosphere, character
Pronunciation: /ˈiːθɒs/
Meaning: The distinguishing character or atmosphere of a place or period.

Ethos can describe the feeling or style of a place or time. It means what makes that place special or different. People talk about ethos to describe history or culture.

The ethos of the 1960s was very different.

This town has a relaxed ethos.

5
C2
noun
Usage:
40%
ethical appeal
Translation: ethical appeal
Pronunciation: /ˈiːθɒs/
Meaning: In classical rhetoric, an appeal based on the speaker's character or authority.

In ancient Greek speaking, ethos means the way a speaker shows they are good and honest. It helps to convince people. This is a technical meaning in language studies.

Aristotle described ethos as a key part of persuasion.

Ethos includes the speaker's trust and expertise.

6
B2
noun
Usage:
55%
morality, spirit
Translation: morality, spirit
Pronunciation: /ˈiːθɒs/
Meaning: The moral nature or guiding beliefs of a nation or culture.

Ethos can mean the moral ideas a country or culture follows. It shows what is right or wrong for that group. This helps people understand what a culture believes.

The nation’s ethos values freedom and equality.

Our culture has a strong community ethos.

ethos
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